Week 9: Social Media Growth, I Learned Something!
Last night I went to Chili's with some friends, one of whom happens to be a very successful content creator. His name is Blaine, and he has spent nearly a decade creating social media content for a variety of companies, ranging from the aquarium where he works to his side hustle buying and selling Pokémon cards. Considering our shared interest in content creation and cardboard addiction, it probably isn't surprising that we get along pretty well. At one point during dinner, Blaine pulled me aside and gave me a bit of a crash course on how social media actually works behind the scenes. His advice was surprisingly simple: you need engagement . Likes, comments, shares, saves, watch time... all of these interactions tell the algorithm that people find your content interesting. Once that happens, the platform begins recommending your content to more people, who (hopefully) engage with it as well. It's essentially a snowball effect. The difficult part, however, is getting that fi...
